Private sector companies and marketers have the power and responsibility to challenge entrenched gender stereotypes and cultural norms, paving the way for a marketing era that truly represents today’s consumers. By shaping the portrayal of women in advertisements and media, marketers, advertisers, and storytellers can influence corporate and popular culture, empowering women and enhancing business outcomes.
The sixth session of the WEPs deep-dive series will offer insights into good practices of gender-responsive marketing and advertising from WEPs signatories around the globe.
This is an unmissable opportunity for those committed to making a difference!